{"id":415,"date":"2020-07-14T10:10:00","date_gmt":"2020-07-14T08:10:00","guid":{"rendered":"https:\/\/showcase2.sites.better-hotel.com\/?page_id=415"},"modified":"2020-07-14T10:10:00","modified_gmt":"2020-07-14T08:10:00","slug":"cookie-souhlas","status":"publish","type":"page","link":"https:\/\/zakouti.cz\/en\/cookie-souhlas\/","title":{"rendered":"Cookie Souhlas"},"content":{"rendered":"<h1>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h1>\n<h2>Co jsou soubory cookies:<\/h2>\n<p>Za \u00fa\u010delem zlep\u0161en\u00ed V\u00e1m poskytovan\u00fdch slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie. Soubory cookie jsou mal\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed informace ve Va\u0161em prohl\u00ed\u017ee\u010di a b\u011b\u017en\u011b slou\u017e\u00ed k rozli\u0161ov\u00e1n\u00ed jednotliv\u00fdch u\u017eivatel\u016f. Osoba u\u017eivatele v\u0161ak nen\u00ed na z\u00e1klad\u011b t\u011bchto informac\u00ed identifikovateln\u00e1. Soubory cookies tak pom\u00e1haj\u00ed nap\u0159.:<\/p>\n<ul>\n<li>ke spr\u00e1vn\u00e9 funk\u010dnosti na\u0161ich str\u00e1nek, aby bylo mo\u017en\u00e9 dokon\u010dit proces n\u00e1kupu s co nejmen\u0161\u00edmi obt\u00ed\u017eemi;<\/li>\n<li>p\u0159i zapamatov\u00e1n\u00ed p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f na\u0161ich z\u00e1kazn\u00edk\u016f, tak\u017ee je nemus\u00ed poka\u017ed\u00e9 zad\u00e1vat;<\/li>\n<li>p\u0159i zji\u0161\u0165ov\u00e1n\u00ed, kter\u00e9 str\u00e1nky a funkce pou\u017e\u00edvaj\u00ed n\u00e1v\u0161t\u011bvn\u00edci nej\u010dast\u011bji; na z\u00e1klad\u011b toho m\u016f\u017eeme co nejl\u00e9pe p\u0159izp\u016fsobit na\u0161i nab\u00eddku Va\u0161im po\u017eadavk\u016fm;<\/li>\n<li>pom\u00e1haj\u00ed n\u00e1m zjistit, kter\u00e9 reklamy si n\u00e1v\u0161t\u011bvn\u00edci nej\u010dast\u011bji prohl\u00ed\u017e\u00ed, aby se jim p\u0159i proch\u00e1zen\u00ed str\u00e1nek nezobrazovala st\u00e1le stejn\u00e1 reklama, p\u0159\u00edpadn\u011b aby se jim nezobrazovala reklama na zbo\u017e\u00ed, o kter\u00e9 nemaj\u00ed z\u00e1jem.<\/li>\n<\/ul>\n<h2>Jak\u00e9 soubory cookie pou\u017e\u00edv\u00e1me:<\/h2>\n<p>Soubory cookie pou\u017e\u00edvan\u00e9 na na\u0161ich str\u00e1nk\u00e1ch lze z hlediska jejich trvanlivosti rozd\u011blit na dva z\u00e1kladn\u00ed typy. Kr\u00e1tkodob\u00e9 tzv. \u201esession cookie\u201c kter\u00e9 jsou pouze do\u010dasn\u00e9 a z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve Va\u0161em prohl\u00ed\u017ee\u010di pouze do t\u00e9 doby, ne\u017e prohl\u00ed\u017ee\u010d zav\u0159ete, a dlouhodob\u011b tzv. \u201epersistent cookie\u201c, kter\u00e9 z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve Va\u0161em za\u0159\u00edzen\u00ed mnohem d\u00e9le nebo dokud je ru\u010dn\u011b neodstran\u00edte (doba ponech\u00e1n\u00ed soubor\u016f cookie ve va\u0161em za\u0159\u00edzen\u00ed z\u00e1vis\u00ed na nastaven\u00ed samotn\u00e9 cookie a nastaven\u00ed va\u0161eho prohl\u00ed\u017ee\u010de).<\/p>\n<p>Z hlediska funkce, kterou jednotliv\u00e9 cookie pln\u00ed, lze cookie rozd\u011blit na:<\/p>\n<ul>\n<li><b>konverzn\u00ed<\/b>, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed analyzovat v\u00fdkon r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f<\/li>\n<li><b>trackingov\u00e9<\/b>\u00a0(sledovac\u00ed), kter\u00e9 v kombinaci s konverzn\u00edmi pom\u00e1haj\u00ed analyzovat v\u00fdkon r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f<\/li>\n<li><b>remarketingov\u00e9<\/b>, kter\u00e9 pou\u017e\u00edv\u00e1me pro personalizaci obsahu reklam a jejich spr\u00e1vn\u00e9mu zac\u00edlen\u00ed<\/li>\n<li><b>analytick\u00e9<\/b>, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed zv\u00fd\u0161it u\u017eivatelsk\u00e9 pohodl\u00ed na\u0161eho webu t\u00edm, \u017ee pochop\u00edme, jak jej u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed<\/li>\n<li><b>esenci\u00e1ln\u00ed<\/b>, kter\u00e9 jsou d\u016fle\u017eit\u00e9 pro z\u00e1kladn\u00ed funk\u010dnost webu<\/li>\n<\/ul>\n<p>N\u011bkter\u00e9 soubory cookie mohou shroma\u017e\u010fovat informace, kter\u00e9 jsou n\u00e1sledn\u011b vyu\u017eity t\u0159et\u00edmi stranami a kter\u00e9 nap\u0159. p\u0159\u00edmo podporuj\u00ed na\u0161e reklamn\u00ed aktivity (tzv. \u201ecookie t\u0159et\u00edch stran\u201c). Nap\u0159\u00edklad informace o produktech kupovan\u00fdch n\u00e1v\u0161t\u011bvn\u00edky na na\u0161ich str\u00e1nk\u00e1ch mohou b\u00fdt zobrazeny reklamn\u00ed agenturou, abychom mohli l\u00e9pe uzp\u016fsobit zobrazen\u00ed internetov\u00fdch reklamn\u00edch banner\u016f na V\u00e1mi zobrazovan\u00fdch webov\u00fdch str\u00e1nk\u00e1ch. Podle t\u011bchto \u00fadaj\u016f V\u00e1s v\u0161ak nelze identifikovat.<\/p>\n<h2>Jak odm\u00edtnout pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2>\n<p>Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie lze nastavit pomoc\u00ed Va\u0161eho internetov\u00e9ho prohl\u00ed\u017ee\u010de. V\u011bt\u0161ina prohl\u00ed\u017ee\u010d\u016f soubory cookie automaticky p\u0159ij\u00edm\u00e1 ji\u017e ve v\u00fdchoz\u00edm nastaven\u00ed. Soubory cookie lze pomoc\u00ed Va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de odm\u00edtnout nebo nastavit u\u017e\u00edv\u00e1n\u00ed jen n\u011bkter\u00fdch soubor\u016f cookie.<\/p>\n<p>\u00da\u010dinn\u00fd n\u00e1stroj pro spr\u00e1vu soubor\u016f cookie je t\u00e9\u017e k dispozici na str\u00e1nk\u00e1ch\u00a0<a href=\"http:\/\/www.youronlinechoices.com\/cz\/\">http:\/\/www.youronlinechoices.com\/cz\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie Co jsou soubory cookies: Za \u00fa\u010delem zlep\u0161en\u00ed V\u00e1m poskytovan\u00fdch slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie. Soubory cookie jsou mal\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed informace ve Va\u0161em prohl\u00ed\u017ee\u010di a b\u011b\u017en\u011b slou\u017e\u00ed k rozli\u0161ov\u00e1n\u00ed jednotliv\u00fdch u\u017eivatel\u016f. Osoba u\u017eivatele v\u0161ak nen\u00ed na z\u00e1klad\u011b t\u011bchto informac\u00ed identifikovateln\u00e1. Soubory cookies tak pom\u00e1haj\u00ed nap\u0159.: ke spr\u00e1vn\u00e9 funk\u010dnosti na\u0161ich [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zakouti.cz\/en\/wp-json\/wp\/v2\/pages\/415"}],"collection":[{"href":"https:\/\/zakouti.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zakouti.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zakouti.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zakouti.cz\/en\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":1,"href":"https:\/\/zakouti.cz\/en\/wp-json\/wp\/v2\/pages\/415\/revisions"}],"predecessor-version":[{"id":416,"href":"https:\/\/zakouti.cz\/en\/wp-json\/wp\/v2\/pages\/415\/revisions\/416"}],"wp:attachment":[{"href":"https:\/\/zakouti.cz\/en\/wp-json\/wp\/v2\/media?parent=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}